Article

The New Netflix: evolution or revolution?

December 2015

To what extent is Netflix changing as it moves away from movies and toward original television programming, and what kind of business is it really now? Netflix's shift toward original television series programming is an unsurprising and logical step for any similarly situated online entertainment content provider.

Amazon is following in Netflix's footsteps. Consistent with today's independent-minded spirit of the Internet and social media in general, Netflix can position itself as an innovative creative patron for more artistically-minded, original, socially relevant content creators, producers, writers and artists, and at the same time not entirely rock the boat by ostensibly competing out of the blocks with existing established national television networks and content providers for the same fan base. Netflix's adaptation thus creates the potential for both a financial and perceptional ''win-win" proposition. Click here to read more>