“Law Law Land” Blog’s Wit and Insights from Deal Makers and Litigators Trump Worldwide Web Competitors
To naysayers who question whether attorneys can still have fun while dispensing knowledge on cutting-edge issues, Greenberg Glusker offers Exhibit A: The first-place finish of Law Law Land in the 2010 ABA Journal Blawg 100. Greenberg Glusker’s often irreverent entertainment law blog, first launched last spring as a joint enterprise between the firm’s transactional entertainment and entertainment litigation groups, received the highest number of votes among 100 nominees in twelve fields, clinching the top spot in the “For Fun” category. ABA Journal editors noted, “...these lawyers’ writing can entertain.”
“Law Law Land is a collaboration of some of the brightest, funniest, most interesting lawyers — and people — I know,” said entertainment attorney Ken Basin, who also serves as the blog’s editor-in-chief. “I am endlessly impressed with and grateful for their hard work, priceless insight, and fearless commitment to ruthlessly mocking the power players of our industry. We’re looking forward to a 2011 with even more interesting stories and incisive analysis.”
The blog provides an online outlet for Greenberg Glusker entertainment law attorneys to personally, creatively and conversationally connect with a wider audience interested in understanding the world of entertainment. Blog subjects have included celebrity divorce (Divorce Used To Be So Softcore), celebrity drug use (Happy 18th Birthday Miley! Time to Get High?, You Don’t Mess With the [L]ohan”), rights of publicity (Leggo My Likeness, Part Deux: Does Starcraft II Violate Arnold Schwarzenegger’s Right of Publicity), and intellectual property (So You Think You Can Steal My Dance?).
“Law Law Land is a terrific showcase for the depth and breadth of interests and knowledge of our entertainment deal makers and litigators,” said entertainment litigator Aaron J. Moss, who chairs the Firm’s Litigation Group. “The blog has succeeded beyond our dreams and we congratulate all the contributors on such a resounding victory.”
Since Law Law Land’s launch in April 2010, readership of the blog has grown steadily. Cross-content postings from Greenberg Glusker’s Legal Ease blog, and links to the blog on The Hollywood Reporter, National Law Journal, The Recorder, Twitter and Facebook extend the value and influence of the entries and fueled the voting campaign that landed Law Law Land atop the blogosphere.
In thanking readers for their votes, blog editor Basin wrote, “We’d like to take this opportunity to thank someone without whom none of this would have been possible: ourselves. If it wasn’t for our unstinting commitment to using legal analysis as a basis for relentlessly mocking the newsmakers of the entertainment world, you, our wonderful readers, would have had no one to vote for in the Blawg 100. You might have even been forced to go outside. As we assume that many of you are lawyers, this might have proven fatal.”