Jonathan Fitzgarrald is Greenberg Glusker's Chief Marketing Officer. Drawing upon more than 15 years of sales and marketing experience, Mr. Fitzgarrald provides strategic counsel to the Firm's Management Committee and practice group leaders to drive profitability and market visibility.
Prior to Greenberg Glusker, Mr. Fitzgarrald directed the marketing and public relations departments at two other law firms.
Prior to his focus in legal marketing, Mr. Fitzgarrald held senior-level communications positions at various public and private companies within the high-tech, telecommunications, electronics, health care, and consumer products industries.
A clear, dynamic, and diplomatic communicator, Mr. Fitzgarrald regularly speaks and presents to professional audiences on various marketing and business development topics. He has been quoted in such publications as The Wall Street Journal, Los Angeles Times, the National Law Journal, The Recorder, ABA Journal, Strategies: The Journal of Legal Marketing, City News Service and on The CBS Evening News with Katie Couric, KNBC.com and Law.com. Recently, he was influential in contributing to and publishing a marketing resource guide for the legal industry entitled, "Law Firm Marketing Leaders: Tips From a Collection of Experts."
For five years, Mr. Fitzgarrald was a broadcast journalist and news anchor for a television network in San Francisco.
Mr. Fitzgarrald is a accomplished equestrian, and he is fluent in Spanish.
PUBLISHED ARTICLES
• Author, "Battle of the Brands: Aligning Individual and Firm Brands," Law Practice Today (a monthly publication of the American Bar Association), November 2011
• Author, “How To Successfully Navigate Law Firm Politics,” Los Angeles Daily Journal, March 2011
• Author, “Five Tips for Turning Introductions Into Opportunities,” Los Angeles Daily Journal, December 2010
• Author, “You’ve Bored Me To Tears and Now Want My Business?” The Trusted Advisor, November 2010
• Author, “Who’s Holding You Hostage?” Strategies: The Journal of Legal Marketing, October 2010
• Author, “Who’s Looking at You Kid? Tips for Properly Managing Your Reputation Online,” The Recorder, June 2010
• Author, “Law Firm Marketing Leaders, Tips from a Collection of Experts,” Tips Products, May 2010
• Author, “How Hot Dogs Can Charm Your Chapter’s ‘Higher Authority,’” Strategies: The Journal of Legal Marketing, March 2010
• Author, “Grains of Wisdom: the Similarities Between Rice Paddies and Law Firms,” Los Angeles Daily Journal, March 23, 2009