Greenberg Glusker has broad experience in advising celebrities who engage in business with third parties. Highly skilled in the issues that typically arise in these transactions, we leverage our familiarity with prevailing market terms involved in such arrangements to achieve the best deal for our clients. 

These licensing agreements often involve the grant to third parties of the right to use our clients’ names, images, likenesses and brands in connection with product endorsement and other commercial ventures. Consequently, we collaborate with our colleagues in the Intellectual Property Group to ensure that our clients’ intellectual property rights receive adequate protection.

Representative Experience

• Represented a sports icon in acquiring an equity interest in, and finalizing a multi-year contract to serve as Head Coach of, an NHL hockey team. In addition, we have represented this same individual in dozens of endorsement and licensing arrangements with companies as varied as Anheuser-Busch, Ford, McDonald’s and Pepsi.
• Represented an Emmy-award winning actress in connection with a number of endorsement, licensing and branding opportunities in which her name, image and likeness were used to promote the sale of different types of products, from skin care to home furnishings and apparel.
• Represented an iconic adult film actress in connection with a number of product endorsement and licensing arrangements. 
• Represented an Olympic gold medal figure skater in connection with his involvement in the production and staging of a professional figure skating touring company.  

For more information on our Licensing Group, please contact Joel Weinstein.