Marketing & Licensing

The rights to a celebrity’s name, voice, likeness and other characteristics are of unusual and special importance.  Our Entertainment Group, in conjunction with our Intellectual Property Group, advises clients on the protection of personal, publicity, trademark and other proprietary rights. We also counsel on the licensing of such rights when used for products and services.

We regularly handle such issues as talent name and likeness, sponsorships and endorsements, infringement, trademark protection and prosecution, merchandising and ancillary property deals.

For more information, please contact David G. Stanley, Chair of Greenberg Glusker's Entertainment Group.