Licensing is at the core of intellectual property distribution for the entertainment, media and technology industries. In many cases, the intellectual property owner does not wish to sell the company’s crown jewels, which happen to be intangible assets, but merely to license them. Greenberg Glusker handles complex brand, technology and entertainment licensing matters for a wide variety of clients seeking to commercialize or obtain rights, both in the United States and overseas.
Our experience in licensing protections includes structuring and negotiating intellectual property licenses with vendors, customers, developers and strategic partners. We provide comprehensive counsel on agreements for technology development, trademark, copyright and patent licensing, outsourcing and manufacturing, marketing, distribution, reseller, OEM and VAR relationships, clinical trial testing, technology procurement, website development, eCommerce transactions, and Internet deals of all stripes, including advertising and branding deals.
Whatever licensing issue arises - from brand licensing for media stars to Software-as-a-Service (SaaS) technology licensing - Greenberg Glusker attorneys have the experience, the insight and the forms. In addition, we have an expanding niche specialty advising on and managing international licensing issues.
Designed the BitTorrent-based, peer-to-peer license for one of the major Hollywood studios that sought to use a web-based service to deliver film trailers and other promotional content.
Designed the web-based Software-as-a-Service license for a new Informatica Corporation product that will be available only via Internet access.
On behalf of an Internet security software manufacturer that was sold to RSA Security Inc., and ultimately to EMC, we negotiated many software license deals with large financial institutions and value-added resellers.
Assist in establishing merchandise licensing programs for content owners, consumer products and entertainment companies, and regularly negotiate licensing deals.
Handle brand and image licensing deals for many of Hollywood’s leading personalities.
For more information, please contact Aaron J. Moss.