Practice Areas

Emerging Technology & New Media

Emerging Local Industry

Whether coined “Silicon Beach” or the nickname du jour, Los Angeles has stepped out from the shadow of Silicon Valley and has established itself as a hotbed of technological innovation. Greenberg Glusker’s Emerging Technology and Media practice group has become an important presence in this burgeoning ecosystem and has established itself as a leading local alternative to Silicon Valley law firms.

From Idea to Exit

As a full service law firm, we advise founders and management teams at every stage of growth, from corporate structuring, IP strategies and protection and employment matters, to seed and venture capital financings, strategic alliances and exit transactions. Locally based and medium sized, we are flexible enough to work within an emerging company’s financial framework and close enough to toast your next big exit transaction.

Uniquely Los Angeles

We aren’t just tech attorneys. Greenberg Glusker’s decades of experience as an entertainment powerhouse makes us uniquely positioned to advise emerging companies that are innovating at the intersection of entertainment and technology. While other traditional entertainment firms have focused solely on “Old Hollywood” deals, our full service nature has allowed us to apply our intellectual property, technology and corporate knowledge base to a variety of cutting edge media deals. Whether you’re negotiating a talent agreement with a YouTube sensation or giving sweat equity to a pop star for tweeting your product to legions of followers, our entertainment experience and relationships make us an ideal choice for your emerging company.

Part of the Ecosystem

We pride ourselves on not only serving this burgeoning community, but being a part of it. We’ve established a close partnership with Venice startup accelerator, and are involved with local organizations and events such as the UCLA VC Fund, the SoCal Angel Investor Summit and Silicon Beach Fest. We are invested in the continued success of the Los Angeles tech community so we support the organizations that are helping it grow.

We Get It

We understand the unique position of early stage companies. We use your products. We understand your financial constraints. We know you need us to check our iPhones as much as you do. Most importantly, we recognize that you care more about your lawyer closing a deal than being able to claim meaningless legal victories against opposing counsel. We see ourselves as a member of your team, not just your outside attorney.

For more information, please contact Jesse Saivar.

  • Represent celebrity clients in negotiating and structuring investments in digital media and entertainment technology companies including user acquisition and promotion agreements, strategic partnerships, and incentive compensation arrangements 
  • Negotiated master service agreements, SaaS agreements and platform licenses on behalf of startups against motion picture studios, networks and Fortune 500 companies 
  • Represent social media promotions and marketing company in connection with entity formation, partnership, intellectual property and tax issues and venture capital financing transactions
  • Represent a massively multi-player online video game company in connection with debt and equity financings, acquisitions and day-to-day general corporate matters
  • Represent software company focused on real estate-related applications in formation and early-stage financing matters
  • Drafted end user agreements, terms of use, and privacy policies for a variety of companies, including e-commerce sites, game companies and mobile apps
  • Represent technology company offering an online platform for corporate philanthropy and volunteerism in connection with license agreements, compliance issues and day-to-day general corporate matters.
  • Represented two privately held web hosting businesses in the sale of their assets to a web conglomerate, which assets were owned by entities located in both the United States and abroad.
  • Advise numerous web and mobile-based businesses, including one of the world’s largest mobile game companies, with respect to DMCA and COPPA compliance and branding/content clearance
  • Represented a well-known talk show host in the negotiation of a joint venture with a major telecommunications company relating to the development of content for the mobile web.