Google recently reported that it had received 2.5 million written demands last year from the likes of NBCUniversal and the RIAA to remove links to copyright-infringing movies and songs. An MPAA lawyer said that one studio alone was responsible for 41 million takedown notices in 2011.
Now the letters themselves often become viral objects of curiosity online, prompting attorneys to debate whether the publicity that follows a takedown request is worth pursuing the goal of sending the letter.

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