Issues in Reverse Morals Clauses In Talent Influencer Contracts With Product Brands
November 1, 2024 – Media MentionHannah Shepherd (formerly Waldman) was featured on Law.com, which referenced her article, "Tipping the Scales: How “Reverse” Morals Clauses Can Give Influencers Real Power to Hold Brands Accountable."
Excerpts:
Hannah Waldman, an associate of Greenberg Glusker Fields Claman & Machtinger, observed in a client report that unlike A-list celebrities, influencers don't have a body of work behind their names or public relations teams deft in crisis management. "Nor can they win back lost fans by winning a championship or starring in a great film," Waldman added. "If fans no longer want to see an influencer's content, even for a few days, the influencer's career can be devastated."
Greenberg Glusker's Waldman said even so-called micro-influencers, those with fewer than 100,000 followers, may be most vulnerable to "brand tarnishment." But they shouldn't sell themselves short because many advertisers covet them for costing less to engage and having stronger engagement rates with followers, Waldman added.