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Eponymous Brand Names – Use at Your Own Risk (or Reward)

July 30, 2024Article
IPWatchdog

Associates Hannah Waldman and Cole Nicholas authored, "Eponymous Brand Names – Use at Your Own Risk (or Reward)" in IPWatchdog.

Excerpt:

The conventional wisdom given to burgeoning designers is never to name your brand after yourself. Yet designers rarely heed that advice, hoping to capitalize on the cache associated with their names when they are first starting out, and then selling the exclusive rights to use their names to larger companies, especially those with a portfolio of other brands under their belts. While this is a tale as old as time in the fashion industry (just ask Gucci, Kate Spade, Tom Ford, and Paul Frank), the recent settlement between JLM Couture, a multi-label bridal house, and Hayley Paige Gutman, a fashion designer and social media influencer, tells a different story.

Read the full article here.

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