Greenberg Glusker, a leading law firm with deep branded consumer products and entertainment industry expertise, played an instrumental role as legal counsel to launch Off Season, an apparel brand.

Skims Co-Founder Emma Grede and fashion designer Kristin Juszczyk teamed up with the National Football League (NFL) and Fanatics. The debut collection consists of unisex puffer jackets, vests and coats pegged to five NFL teams: the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills.

Off Season is redefining fan apparel by blending fashion and sports culture, offering stylish, everyday looks for fans beyond game day. The brand elevates fandom-inspired designs into a sought-after collection. With plans to expand and innovate, Off Season signals a new era in licensed merchandise, merging sports loyalty with contemporary fashion.

Greenberg Glusker assisted with this high-profile consumer products deal that required extensive knowledge around corporate/financing/structuring, trademark and copyright ownership/licensing, NIL licensing, and endorsement/services agreements. The team included Jesse Saivar (Intellectual Property), Eric Perlmutter-Gumbiner (Corporate), Elizabeth Sbardellati (Intellectual Property), and David Kramer (Corporate).

About Greenberg Glusker’s Branded Consumer Products Industry Team

Greenberg Glusker's long history of representing some of the most well-known celebrities and entertainment companies in the world has uniquely positioned us to understand the importance of building and protecting a brand. As companies look to stand out in the increasingly competitive consumer and retail sectors, we leverage this expertise to help our clients with strategic partnerships, joint ventures, collaborations, and endorsement and licensing deals.