Brandon Jackson

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Esports Investment Opportunities: Get in the Game

July 13, 2020Article
Middle Market Growth

Greenberg Glusker attorney, Brandon Jackson, discusses the topic of investing in Esports in his article, "Esports Investment Opportunities: Get in the Game," published by ACG in Middle Market Growth on July 13, 2020. 

Excerpts:

Yes: people make money from playing video games. And yes: people spend time watching others play video games. In fact, when it comes to watching video games, Amazon’s Twitch saw over 3 billion (with a “b”) hours watched in just the first quarter of 2020, and 5 billion hours watched in the second quarter of 2020.

Esports provides a host of investment opportunities, including professional teams and leagues, real estate, media production/exhibition, technology infrastructure and a host of other avenues. Further, brands are allocating much larger portions of their marketing budgets toward esports given that they can reach a lucrative target demographic (39% of viewers are between the ages of 25-34).

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