Consumer Claim Defense

Environmental Partners Sherry Jackman and Sedina Banks authored "Pretty Products, Ugly Lawsuits: Legal Risks Facing Beauty Brands" in Retail TouchPoints.

Excerpt:

The beauty industry is increasingly targeted with consumer claims, including class action litigation, particularly in consumer-friendly states such as New York, California and Washington. Pursuant to the 2026 Lex Machina Class Action Litigation Report, there has been a “dramatic rise in consumer protection class actions, which surged to their highest level in a decade and now drive a significant share of overall filing growth.” Indeed, consumers filed more than 12,000 putative class actions in federal district courts in 2025, a significant increase from the prior year.