Greenberg Glusker offers strategic, experienced counsel to the dynamic creator economy.
As technologies and markets evolve, content creators and those brands and platforms that engage with them require astute legal management to navigate everything from their first contracts to scaling their operations.
Our attorneys have operated high-growth businesses at the heart of the creator economy and have led deals featuring some of the highest-profile talent, brands and platforms.
Our extensive experience includes representing high-profile creators and digital platforms in deals for content, consumer products, live tours, books, online courses, and other entertainment projects powered by creators.
We advise clients on emerging technologies, including generative AI, esports, augmented reality and virtual reality games, platforms, and experiences.
Greenberg Glusker's seasoned attorneys provide comprehensive guidance in:
- Talent representation, including contract negotiations for brand sponsorships, live tours, and writer, actor, and director agreements
- Formation, financing, operation, and exits for talent-driven brands and businesses, including apparel, food and beverage, and consumer products
- Content production and distribution, including podcasts, digital video, filmed entertainment, online courses, and books
- Intellectual property management, including trademarks, copyrights, brand protection, and licensing
- Mergers and acquisitions
- Litigation and alternative dispute resolution
- Compliance with privacy and data security regulations
- Investment and venture financing
- General advice on business operations, complex transactions, tax planning, real estate, and employment issues
We are embedded in the industry and actively participate in key events like The Information’s Creator Economy Summit, VidCon, SXSW, VidSummit, Expo West, Morning Brew events, and Rockwater mixers.
