Greenberg Glusker’s unparalleled combination of entertainment and technology expertise ensures that our clients are not just adapting to the digital media landscape—they’re leading it.
Our Digital Media & Content Publishing Group offers a comprehensive range of legal services, combining decades of entertainment industry experience with cutting-edge expertise in digital media and technology. We provide outside general counsel services to some of the most popular content publishers in the industry. Our seasoned attorneys provide guidance in the following areas:
Content Production and Distribution
- Negotiating talent agreements for podcasts, digital videos, social campaigns, newsletters, blogs and online courses
- Securing content distribution and licensing deals
- Advising on development deals, first-look agreements, attachment agreements, shopping agreements, options, and other traditional entertainment industry contracts
- Handling agreements related to monetization strategies, such as events, cobranded content, and partnerships
Intellectual Property
- Overseeing trademark portfolios, including registration, protection, and enforcement
- Advising on copyright strategies, including responding to and submitting copyright strikes and tak
- Structuring and negotiating complex IP licensing agreements, including those related to merch, food products and alcohol
- Providing strategic advice on IP disputes, including litigation and alternative dispute resolution
Advertising and Sponsorship Deals
- Drafting and managing sponsorship deals, including celebrity endorsements and influencer marketing
- Negotiating and structuring advertising agreements and IOs
- Advising on content curation and user monetization strategies
Compliance with Privacy and Data Security Regulations
- Ensuring compliance with GDPR, CCPA, CIPA, VPPA and other data privacy laws and regulations
- Advising on the management of adtech stacks and compliance vendor management
- Navigating the complexities of the post-cookie environment, including cookie and bulk order management
Formation, Financing, Operation, and Exits
- Advising on company formation and structuring
- Guiding investment and venture financing, including series seed financings
- Assisting with M&A transactions, including acquisitions and divestitures
- Structuring exit strategies for maximum value
General Business Operations
- Providing outside general counsel services, offering comprehensive legal support across business operations
- Advising on complex transactions, tax planning, real estate, and employment issues
- Managing backend technology agreements, terms of use, and privacy policies
