Media Mention
Creators hire AI like interns as they look to save costs on the creative process
Digiday
Laurie Selkowitz, Partner in the Intellectual Property and Technology Group, spoke with Digiday about the potential risks of relying on AI tools to draft and review legal contracts for content creators.
Excerpts:
AI can be an efficient tool to review contracts that pull heavily from standardized or boilerplate language, according to Laurie Selkowitz, a partner at the law firm Greenberg Glusker. However, she cautioned that using AI to review contracts also comes with potential risks, including incomplete referencing of external policies such as brand guidelines and FTC rules, as well as a potential breach in confidentiality if an AI model were to retain and train itself on proprietary contract language.
“Unlike attorneys who know their clients and their clients’ business, AI cannot fully weigh the commercial context and account for leverage, relationships, or long-term strategy,” Selkowitz said. “What is ‘bad’ in one deal may be acceptable or even strategic in another, and what is ‘standard’ in one industry may be outside the market in another.”
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