Digital Media & Content Publishing

Jesse Saivar, Chair of Greenberg Glusker’s Intellectual Property and Digital Media & Technology Groups, shared his insights with Digiday on the critical importance of advertisement disclosure in the creator marketing space.

Excerpt

“If you’re going to advertise for a product, and you’re going to do it in a way that feels organic, you just have to make sure that you are making clear to the consumer that you are being paid to do this,” said Jesse Saivar, an IP lawyer at the firm Greenberg Glusker. “The guidelines have a lot of information, but ultimately, they’re just guidelines to give people a better understanding of how to best make that connection clear.”