Entertainment Partner Matthew Dysart shared his insights with PR Daily on the growing popularity of podcasts and the key factors brands and creators should consider to stand out from competitors while maintaining authenticity.
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Matthew Dysart, former head of podcast business affairs at Spotify, who now advises podcast clients as a partner and attorney at Greenberg Glusker, said brands need to carefully consider the platform as much as the podcast in this new phase.
“Your spokesperson needs to understand the platform and the audience,” he said. “It’s not just about eyeballs. It’s about attention and connection. A well-prepared guest who can tell a compelling story will still have far more impact than a standard ad placement.”
But reach alone doesn’t guarantee impact, Dysart said. A campaign that prioritizes views over voice can alienate listeners who tune in for genuine conversations.
“I’ve always said, don’t confuse reach with resonance,” he said. “You can get a million (views), but if your message isn’t compelling or relevant to that audience, it doesn’t matter.”
