Are Consumers Savvy About “Carbon Neutral” and “Green” Energy Marketing Claims?
January 1, 2018 – Client AlertStay Current
The Federal Trade Commission (“FTC”) recently announced that it will undertake a review of its Guides for the Use of Environmental Marketing Claims (“Green Guides”) to account for the growing array of “green” energy marketing claims, including those relating to carbon “offsets,” carbon neutrality, or “reducing your carbon footprint.” If your business advertises or otherwise makes claims relating to greenhouse gas reductions, renewable energy certificates (“RECs”), or other opportunities for consumers who buy your goods or services to “offset” or neutralize carbon emissions, you will want to monitor the Green Guides’ review process.