CannaLaw Summit: Is the Grass Greener? Weighing the Risks and Rewards of Celebrity Branding in the Cannabis Industry
Priya Sopori and Alexa Steinberg from the firm's Cannabis Group will speak at Inside Practice’s CannaLaw Summit on May 4, 2022. The attorneys will be exploring legal aspects of celebrity endorsements within the cannabis industry.
Do you have Endorsement Envy? Celebrity endorsements are a popular marketing tool for brands seeking to gain wide attention from targeted consumers in a relatively short period of time. Within federally regulated industries, these endorsement deals are relatively straight forward. In the sometimes “cowboy-like” world of cannabis, however, potential pitfalls abound.
From navigating the ever-changing legal landscape of trademark and copyright enforcement to the possible risks of associating your cannabis brand with an already iconic image, our panel of experienced attorneys and operators will discuss the challenges and pay-offs of cross-branding “Maryjane and Megastars.”