Technology-driven marketing strategy is the key to riding out the economic storm

November 10, 2020 at 10:00am11:00am (PDT)

Greenberg Glusker's Director of Marketing, Sheenika Gandhi, will co-present, "Technology-driven marketing strategy is the key to riding out the economic storm," at the International Bar Association 2020 Virtually Together Conference on November 10, 2020.

Experts agree that it is important to maintain—or perhaps even increase—marketing investments during economic crises, but law firm marketing professionals must make some difficult choices about which specific tactics to prioritize. With precious dollars to spend and the internal pressure amped up to drive new business opportunities, marketers need to zero in on the types of initiatives that will move the needle in the short-term without neglecting long-term brand health. Learn, how top legal marketing experts recovered from previous economic crises. We will also discuss how to apply these tactics for your firm, plus more tips, strategies, and statistics by top experts—and how they’ve reached success again, stronger than ever.

• Meghan Frank Global Marketing Director, Software Solutions, LexisNexis, (USA)
• Sheenika Gandhi, Director of Marketing, Greenberg Glusker LLP, Los Angeles, CA (USA)