Graham Fenton is an attorney in Greenberg Glusker’s Entertainment practice group where he represents both up-and-coming and established actors, writers, directors, producers, and social media influencers, as well as entertainment production companies.
Graham previously worked in Greenberg Glusker’s Corporate Group where he represented entertainment and technology companies in M&A transactions and negotiated celebrity endorsement deals on behalf of prominent consumer products brands.
Graham brings a unique perspective to his entertainment legal practice having spent years as a professional singer and actor, most notably starring as Frankie Valli in the hit Broadway musical, Jersey Boys. For over nine years, Graham performed the starring role in more than 1,300 performances as a member of the Las Vegas, Broadway, U.S. National Tour, and Australian casts. With this background, Graham especially understands the challenges facing talent in today’s entertainment business.
Following his acting career, Graham earned his law degree from the UCLA School of Law with a specialization in media, entertainment and technology law and policy, where he was fortunate to study under several entertainment legal legends. Graham was honored by the Recording Academy for his insights into live event ticket scalping as part of the 2020 GRAMMY Week for his paper, Taming the Ticket Market: How a Closed Ticketing System Can Beat Back Scalpers and Recapture Lost Revenue.
Publications
Article
Swimming with the Stream
June 3, 2024
Entertainment attorneys Brandon Milostan and Graham Fenton authored "Swimming with the Stream" in Los Angeles Lawyer. Excerpt: Ready to feel old? If Bart Simpson were real, he would be three years away from AARP eligibility, and the primary time period in Back to the Future is about as close to World War II as it is to today. Moreover, it has been nearly 17 years since Netflix launched its streaming platform and started the biggest Hollywood “back-end” profit participation revolution since Lew Wasserman’s famed net profits deal for “Golden Age” star Jimmy Stewart. Despite still being viewed by some as an avant-garde, flash-in-the-pan exploitation medium and traditional broadcast boogeyman, exhibition via streaming already occupies 15-20 percent of the entire history of film and TV (depending on when the count starts), with no meaningful response from Hollywood to the back-end paradigm shift that Netflix and other streamers ushered in. That all changed in late 2023 when Hollywood responded as the Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA), the Writers Guild of America (WGA), and Directors Guild of America (DGA) were each able to negotiate success-based streaming bonuses for actors, writers, and directors of made-for-streaming projects, a contrast to the back-end structure (or lack thereof) that has come to dominate the direct-to-streaming market, one that may crack open a door that agents, managers, and attorneys can now kick down.
Article
Taming the Ticket Market: How a Closed Ticketing System Can Beat Back Scalpers and Recapture Lost Revenue
April 1, 2020
Graham Fenton, a recent 2020 graduate of UCLA School of Law and current associate at Greenberg Glusker, published "Taming the Ticket Market: How a Closed Ticketing System Can Beat Back Scalpers and Recapture Lost Revenue" in "Entertainment & Sports Lawyer," a publication by the American Bar Association. Excerpt: Ticket resale for profit, or “scalping,” is seemingly as old as live entertainment itself. With the advent of computerized “ticket bots” and online secondary markets, what started as a street-corner trade has exploded into a multi-billion-dollar industry. In today’s music market, this is particularly unfortunate as concert revenue often comprises the vast majority of an artist’s income. Lawmakers have tried and failed to address the problem. Economists, on the other hand, question whether scalping is a problem at all, or rather an illustration of the free market at work. This paper argues that it is the artist’s, rather than the market’s right to determine the price at which tickets reach the consumer. This can eventually be accomplished through blockchain ticketing, but as the industry waits for blockchain technology to reach scalability, Congress should federally mandate a closed-ticketing system that mimics the blockchain. Part II of this paper explains the economics of the resale market. Part III looks at how lawmakers have tried and failed to curtail scalping. Part IV examines how the industry has responded with limited success. Part V proposes short-term and long-term solutions while Part VI concludes.
News
Events
Speaking Engagement
You Sold A Thing: Consulting with Attorneys and Accountants
February 7, 20245:00 PM – 6:30 PM
Virtual
Brandon Milostan and Graham Fenton
Industry Conference
48th Annual UCLA Entertainment Symposium
June 21, 2024
UCLA Schoenberg Hall
Bonnie E. Eskenazi, Graham Fenton, Alla Savranskaia, Julia R. Haye, Brandon Milostan, Vish Mohan, Ryan D. Webb, and Elisabeth Moriarty