Heather Morse

Director of Marketing

Legal Watercooler


The Legal Watercooler - a place where we can grab a cup of coffee and share in a little bit of industry chat 

Recent Blog Posts

  • An Open Letter to Conference Organizers, Panel Moderators, and Speakers Summer is over, and that means a rash of conferences will be taking place between now and the week before Thanksgiving. Calls for speakers and sponsors are starting to go out for 2019. And my budget and calendar are busted. Needless to say, I have attended, participated, and planned numerous conferences over the course of my career, and there’s just no excuse for crap programming. I’m spending time (days out of the office, away from my family, plus travel), money (usually my firm’s,... More
  • What the h*** is the Mansfield Rule? And how do I get one??? Now!!! Earlier this week I started seeing some of my legal marketing friends and colleagues touting their firms’ certification as Mansfield 2.0 and I was so excited. If you don’t know what the Mansfield Rule is, you can read more here. I also blogged on it earlier this year,  Women, diversity, law firms, and why are we still having this conversation? Nothing, and I mean NOTHING ever changes in the law firm ecosystem naturally. It is by force of the client, or... More
  • Why am I blogging while on vacation? It’s morning in Cabo. Not early morning, but morning enough. Day three of vacation. It hasn’t gone perfectly. We’re changing rooms later today. But so far so good. Everyone is getting along, and a tan has begun. So why am I blogging? Why am I not down at the spa, or packing a bag for the beach? Or getting ready to swap out our room for a better one? Because I had the worst dream last night. It was vivid, and probably... More
  • Pitch Perfect: Masterful Pitches to Get Buy-in For Your Next Project Guest post from Cynthia McCollough, Digital Marketing Strategist, University of Michigan Law School Cyndy is senior-level marketing consultant with extensive experience at law firms and global technology organizations. Her achievements are primarily focused on implementing and managing strategic marketing environments that improve efficiencies, measure results, and drive new business. You can follow Cyndy on Twitter, where she tweets on the intersection of law and technology. Learn how to deliver a persuasive pitch that will help get your project off the ground. Twitter #G019 First off,... More
  • Can you handle the truth? Are you prepared for the new reality? My peer and colleague, Leigh Dance, just posted this article in the LME group: Turf war: Law firm bosses see Big Four as ‘threat’ as they aggressively expand into legal sector. I’m leaving it in big, bold print because it is one of the most important things you can read today. This is a pivotal moment in the legal industry, and I can already hear the lawyers doing what they were trained to do and do best: pick away at the argument and... More
  • What should I read today? I don’t know. My feed is too cluttered. I’m not sure about you, but I receive dozens of emails, e-newsletters, links, and posts of items I should be reading, today. I could spend the first two+ hours of my day just sorting through all the things I should know, or at least should be aware of in, and still not make a dent. I keep sorting it, trying to manage it all, and currently I have: a folder dedicated to daily newsletters that I rarely visit, but at least... More
  • Is the “game changer” for the legal industry finally here? Forget a hero, the legal industry needs a game changer. We’re continuing to operate like it’s still 1999, and, let’s face it, the world has moved on, yet our business model is still, fundamentally, unchanged. In my 20 years as a legal marketing executive, as well as a very vocal member of the law firm and business of law ecosystems, I have watched as the different disruptors have risen, only to see the skeptical lawyer mindset argue away its value and... More
  • If you’re happy and you know it … better yet, if you don’t I’m coming off an interesting couple weeks where the theme apparently was happiness. And before you start rolling your eyes, give me a moment (because I’m just as skeptical as you when people in legal start spouting off about happiness). According to Psychology Today, happiness is more than simply positive mood, happiness is a state of well-being that encompasses living a good life—that is, with a sense of meaning and deep satisfaction.” Let’s face it. THAT does not sound like the typical law... More
  • Free advice on a Friday afternoon I am attending the Los Angeles Business Journal’s Women’s Summit. Our firm is a sponsor, and our partner Karina Sterman was a panelist. For the legal marketers reading this post: get out of the office and attend the events you sponsor. I am always “too busy” to attend, but I am reminded once again today why it’s so important. First of all, I now understand this event, the nuances, and how to market this event within our firm. Even if our table... More
  • My lessons from a less than perfect website redesign process I see so many programs on “How to launch a perfect website.” Well, let me tell you my truth: My website redesign process was less than perfect, and Robert Algeri and I are talking about doing a program about the truths behind a law firm website roll out. But we launched our website on Monday, and, I can honestly say, the website came out perfect. It speaks to our brand, our history, and our future. And isn’t that the goal when... More