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Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear

August 9, 2024Media Mention
Digiday

Litigation Partner, Ricardo Cestero, was quoted in Digiday discussing X's antitrust lawsuit against Global Alliance for Responsible Media (GARM), World Federation of Advertisers (WFA), CVS Health, Unilever, Mars, and Orsted, particularly X's chances of success.

Excerpt: 

Take Ricardo P. Cestero, a partner at Greenberg Glusker, for example. He points out that advertisers have a legitimate, pro-competitive reason for avoiding X due to brand safety concerns, like their logos appearing alongside extremist content. Moreover, these companies’ First Amendment rights allow them to distance themselves from speech that could harm their business, further weakening the lawsuit’s chances, he added.

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