Ira Steinberg is a Partner in Greenberg Glusker’s Litigation Group focused on complex commercial and business litigation, specifically, entertainment, media, real estate, corporate, and insurance disputes.

He assists clients in navigating all stages of litigation, including pre-litigation counseling, trial, alternative dispute resolution, and appeal. He also has significant experience in high-profile matters and managing media scrutiny of litigation. Ira has trial experience in state and federal court, as well as in domestic and international arbitration forums.

Ira has extensive experience working with clients, typically senior executives or investors, involved in business relationships that have broken down either near, or past, the point of litigation. 

His recent matters include: high-stakes corporate and partnership disputes in the real estate and entertainment fields; international and domestic disputes arising from business combinations; trade secret and intellectual property disputes for consumer product brands; and the defense of internet-based retailers from claims under the Americans with Disabilities Act and Telephone Consumer Protection Act.

These disputes are complex, intensely personal, and typically involve executives who are highly compensated, high-net-worth individuals or both. As an advisor, Ira manages both the immediate legal issues and the more critical, long-term strategic questions posed by these contentious high-stakes situations. His goal is to arrive at a resolution that is satisfactory to everyone involved with as little disruption to the business as possible, and if that is not possible, to achieve his client’s goals through litigation or private arbitration.  While he is a highly effective advocate for his clients’ interests, his role demands exceptional expertise as a negotiator, communicator, and strategist.

Resolving these disputes requires the application of strategic vision and legal acumen, but also emotional intelligence. In emotionally charged situations where the stakes are high, Ira ensures that all the parties to a dispute are heard, that positions and issues are aired and addressed, and that workable compromises are discussed. He uses advanced techniques in persuasion and communication to achieve decisive outcomes in litigation, and, where possible, to reframe disputes in new contexts that allow the parties to move past the original issues and find common ground. The goal is to help clients put disputes behind them and get back to their business.

Prior to practicing law, Ira worked for several elected officials in the Los Angeles area. He is a member of the board of Golden Years Senior Apartments, a housing complex for low-income seniors. In addition to his professional pursuits, Ira is a licensed pilot for gliders and single-engine aircraft and is certified for aerobatics.  He is a multiple marathoner and earned a Spartan Race Trifecta.