Jesse Saivar, Chair of our Intellectual Property, Digital Media & Technology Groups, shared his insights about the creator economy with Law360. 

Excerpts

"While maybe they used to want to get cast in a reality show, now they want to go build a business and sell it," said Jesse Saivar, chair of the intellectual property and digital media and technology groups at Greenberg Glusker LLP.

"The disputes involving photographers and the paparazzi at their core are pretty straightforward IP infringement, from a legal perspective," Saivar said. "What makes them interesting is not necessarily the law, but the personalities and mentalities of creators."

Resources

• Law360 (subscription required)