Jesse Saivar, Chair of Greenberg Glusker's Intellectual Property and Digital Media & Technology Groups, shares his commentary with the Los Angeles Times in a recent article discussing the popular trend of social media influencers entering the world of combat sports. The article highlights the story of TikTok star Michael Le, who took a shot at boxing and then decided to continue entering matches even after a humiliating defeat in June 2021. Why? Partly because, as the number of online influencers increases, creators are struggling to gain new followers. Boxing has become one solution for standing apart from the crowd and gaining new fans. Some say it has had the inevitable side effect of disrupting the sport.

Excerpt:

“There’s just way more of them, so it’s harder for creators and influencers to get those eyeballs because there’s so much competition,” said Jesse Saivar, chair of law firm Greenberg Glusker’s intellectual property and digital media and technology groups. “They’re trying to get as many eyeballs as possible and boxing has been a good source of that.”

Read the full article here.

Resources

• Los Angeles Times