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Corporate and M&A Partner Eric Perlmutter-Gumbiner spoke with TheWrap about how entertainment companies are looking to expand ancillary services such as social media marketing.

Excerpts:

Eric Perlmutter-Gumbiner, a partner at Greenberg Glusker law firm who specializes in industry mergers and acquisitions, says some entertainment companies are looking to expand ancillary services such as social media marketing in a one-stop shopping approach for their clients.

“The economy is uncertain, and it’s changing right now … but there’s a lot of pockets inside of this industry where people are doing really well and making a lot of money,” Perlmutter-Gumbiner told TheWrap. “I think we’re seeing pivots toward that and a focus on expanding and growing their businesses into those areas where others have found success.”

Added Perlmutter-Gumbiner, “when you look at the options of building or buying, I think that buying makes sense here, because there’s a lot of really talented, smart people who’ve already built, and it’s going to be really hard to overcome their head start.”