Elizabeth (Liz) Sbardellati works closely with branded consumer products companies on a wide array of issues ranging from trademark prosecution and enforcement, growth strategy, and manufacturing and distribution agreements, to licensing and collaboration deals. She is head of Greenberg Glusker’s Trademark Protection & Enforcement Group.

Liz's practice includes performing clearance and due diligence in connection with trademarks and copyrights. She is also adept at developing and executing strategies for brand enforcement, and negotiating deals in connection with the monetization of her clients' brands through the acquisition, sale, and licensing of intellectual property.

Liz partners with her clients to enforce their intellectual property rights and defend disputes related to intellectual property infringement before the Trademark Trial and Appeal Board and in Federal Court.

Her practice also includes preparing and negotiating celebrity and influencer endorsement deals, brand collaboration agreements, and creator agreements.

She advises companies across a wide range of industries, including food and beverage, video games, beauty and personal care, apparel, and home goods. Her passion lies in advising and supporting women-owned, led, and founded brands.

Liz has proven to be a prominent leader both within and beyond her firm. In addition to leading the Trademark Protection & Enforcement Group, Liz chairs associate recruiting, including running the firm’s summer associate program and serves on the firm’s diversity committee. She values training and mentorship and recently overhauled the firm’s mentorship program to ensure active engagement with and opportunity for associates as they progress in their careers. Outside of the firm, Liz serves on the board of directors of Beauty Bus Foundation and supports Women Founders Network.