Is the Grass Greener? Weighing the Risks and Rewards of Celebrity Branding in the Cannabis Industry – The 2022 Cannalaw Summit: Part 1
The Grass is Always Greenberg alters its format for a special two-part series covering the 2022 Cannalaw Summit: Weighing the Risks and Rewards of Celebrity Branding in the Cannabis Industry.
Greenberg Glusker’s Priya Sopori and Alexa Steinberg were featured speakers at the event, attended by over 100 cannabis industry specialists. Part 1 excerpts their discussion about issues such as endorsement envy, trademark and copyright enforcement and the risks of tying a cannabis brand to a celebrity.