An Unwelcome 15 Minutes: What Can You Do?June 2, 2010 – Article
In 1968, Andy Warhol exhibited his first international retrospective at the Moderna Museet gallery in Stockholm. The exhibition catalogue contained the well-known phrase: “In the future everybody will be world famous for fifteen minutes.” Warhol repeated that phrase in 1979, stating that his “prediction from the sixties finally came true.” Now that we live in a world in which a video clip can go viral within hours, Warhol’s “prediction” seems more like an understatement — though if Warhol could see the “Numa Numa” guy for himself, he might not actually take much pride in his predictive powers.
Unfortunately — or, for those who view the Internet as an all-you-can-eat buffet to their insatiable appetite for attention, fortunately — more and more people are finding themselves thrust into surprising (and often unwanted) Internet stardom. So, what can you do if you become an unwilling Internet meme? (That is, besides closing your eyes and waiting for your 15 minutes to expire.) Well, it depends.
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