Article
Be Prepared: Using Public Relations to Manage a Dispute or Stop it in its Tracks
Los Angeles Business Journal
by Elisabeth Moriarty
Litigation Partner, Elisabeth "Liz" Moriarty, published the article, "Be Prepared: Using Public Relations to Manage a Dispute or Stop it in its Tracks" to Los Angeles Business Journal Trusted Advisor column.
Excerpts:
Earthquake kits can be life-saving—a curated assemblage of food, water, and other survival supplies (e.g., gummy bears) that provide peace of mind and protection when the big one hits. Think of public relations as a key ingredient in your “litigation survival kit.” High-profile lawsuits are often waged in the arena of public opinion, not the courtroom. Partnering with a PR firm before disaster strikes is a proactive strategy that can make the difference between managing a crisis and averting one.
Read the full article here.
