Brew ha-ha: Comedian Nathan Fielder is the man behind Dumb Starbucks

Customers curious about the establishment, and asking how Dumb Starbucks could legally trade on the Starbucks brand name, logo and look, were handed copies of a "Frequently Asked Questions" printout, which claimed that "fair use" and laws protecting parodies exempted them from legal action.

Starbucks has said that the fair use argument does not work in this case but that the company is taking the parody with a sense of humor.

"We are aware of the store," Starbucks said in a statement. "It is not affiliated with Starbucks. We are evaluating next steps, and while we appreciate the humor, they cannot use our name, which is a protected trademark."

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