COVID Couture. Covidiot. Coronavirus trademark hopefuls flood patent officeJune 17, 2020 – Media Mention
Greenberg Glusker IP litigation partner, Doug Mirell, offers his thoughts on the success of the many coronavirus-related trademark applications filed with the U.S. Patent and Trademark Office in the Los Angeles Times article, "COVID Couture. Covidiot. Coronavirus trademark hopefuls flood patent office," published on June 17, 2020.
Applicants can check on the status of their trademark applications by looking it up on the U.S. Patent and Trademark Office’s Trademark Electronic Search System... None of those coronavirus-related trademark applications had received a number yet in a recent search.
“I think it likely will be a fool’s errand for most of those filing the applications, because I really think that it’s quite unlikely that any of them are ultimately going to be registered,” Mirell said, adding that the better description probably than live or dead, in this case, is probably “dead, and not dead yet.”
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