Curious Practices: Special Law Report

With so many lawyers in Los Angeles, how can practitioners set themselves apart from the crowd?

Many specialize their services and become experts in a complex corner of the legal field. Of course, there are large practice areas such as family law, real estate or business litigation. But to succeed in a narrow and uncommon practice, attorneys typically must establish their credentials to lure clients.

Bob Baradaran, managing partner of Greenberg Glusker told the San Fernando Valley Business Journal in its special law report that specialization is essential to a successful law practice but thinks firms need to take it a step further.

“We are probably returning to the era of hiring lawyers as consiglieres, trusted advisors or counselors, who act as the point person for solving problems for clients,” he said.