Google’s Cookie Pivot Eases Ad Concerns, Fuels Privacy Dilemma

Counsel in the Intellectual Property & Technology Group, Peter Jackson, shared his insights with Bloomberg Law regarding Google's cookie pivot.

Excerpts:

Google will have to prove that it offers consumers a genuine choice, obtaining valid consent and steering away from dark patterns, said Peter K. Jackson, counsel at Greenberg Glusker Fields Claman & Machtinger LLP, where he advises clients on technology-related operations. 

“I don’t think that the story’s over by any stretch of the imagination, because I don’t think we’ve actually seen a fulsome response from the Competition and Markets Authority about its views on whether this should be over,” Jackson said.

“I would say the big trend is to try to find a way to not use historical types of data that have been used to do targeted advertising and instead shift to sort of like information about your behavior as opposed to, like, the behavior itself,” Jackson explained.

Resources

• Bloomberg Law