Greenberg Glusker Advises Jomboy Media in Landmark Deal with Major League Baseball
June 10, 2025 – Press ReleaseLos Angeles, CA — Greenberg Glusker served as legal counsel to Jomboy Media in its partnership with Major League Baseball (MLB), which includes an equity investment by MLB and a collaborative effort to develop original sports content and IP. Led by CEO Courtney Hirsch and co-founders Jimmy O’Brien and Jake Storiale, Jomboy Media has quickly become a cultural force in sports media through its signature blend of digital storytelling, fan engagement, and creator-first content.
Under this new partnership, Jomboy Media and MLB will co-develop original content and intellectual property. MLB will tap into Jomboy’s creative expertise across its digital channels, collaborate on activations around major events like the All-Star Game and Home Run Derby, and support the growth of Jomboy Media’s flagship properties including Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games. While MLB operates its own in-house studio, this deal gives the league a stake in an outside media company—and, more significantly, a foothold in the creator economy, which has become a vital part of the live sports ecosystem across all major leagues.
“It’s a big moment for one of the most creative and authentic voices in sports media—and a clear sign that baseball is leaning into how fans actually want to consume content,” said Eric Perlmutter-Gumbiner, Corporate Partner at Greenberg Glusker and lead counsel for this deal.
The deal team was led by Eric Perlmutter-Gumbiner (Corporate), and included Jesse Saivar (IP/Digital Media & Technology) and David Kramer (Corporate).
Greenberg Glusker's Corporate Group represents all sizes and types of companies as well as individual investors in a variety of financing transactions, including private placements of equity and debt, public offerings, and secured and unsecured loan transactions. Experienced in all stages of financing, we counsel clients from early “angel”-round financings to late-stage, pre-IPO financings with financial institutions, venture capitalists and private equity funds. We handle the regulatory and securities laws issues that arise in these types of transactions, as well as advise our clients, both on the promoter-side and investor-side, on various methods to maximize the value of the issuance or investment.
