How the Best Bands Break Through

August 19, 2015Article

The Doors’ Jim Morrison once threatened to smash a Buick on stage with a sledgehammer if his bandmates went through with a deal to sell “Light My Fire” to GM for a car commercial.

Not every musician resists synergy with such fervor. The Monkees briefly outsold the Beatles and the Rolling Stones in 1967, thanks in large part to their hip and entertaining NBC comedy series.

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