Entertainment Partner Matthew Dysart shared his insights with TechCrunch on the growing popularity of podcasts compared to traditional media, as well as Netflix’s potential entry into the space.
Excerpts:
“As people begin to spend less time watching traditional television, and more time watching short form or low-cost, low-production value content on YouTube, that might present a long-term competitive threat to Netflix,” Matthew Dysart, an entertainment attorney and former head of podcast business affairs at Spotify, told TechCrunch.
“Netflix and Spotify are similar in that way — aggressive moves to test a new value proposition by targeting top performers and spending money that ultimately is not that substantial from the perspective of a global tech platform, but is meaningful to the creator economy, to quickly learn if there’s a ‘there’ there,” Dysart said.
Netflix has only made deals with media companies thus far, rather than individual creators like Spotify did, but Dysart thinks Netflix’s investments are only beginning.
“I would expect Netflix to at some point go try to strike a nine-figure deal with a top podcast creator,” he added. “I would also expect Netflix to take really big swings with very high-profile personalities on original podcasts.”
