Opportunities and Challenges for the Beauty and Consumer Goods Sector in 2022December 7, 2021 – Article
Corporate Partner Andrew Apfelberg authored the article "Opportunities and Challenges for the Beauty and Consumer Goods Sector in 2022" in the C-Suite Quarterly Magazine.
"The COVID-19 pandemic has dramatically changed the beauty and consumer goods sector. Consumption dropped dramatically in 2020, started to rebound in 2021, and will grow again in 2022. While there was a decrease in the use of makeup, demand increased for skin care, body care, hair care, and DIY products. Because people were at home (or maybe had more time on their hands), they were also willing to try new things and new brands. In 2022, cosmetics and fragrance should experience significant growth, as should “wellness” products—beauty from the inside out is here to stay."
Read the full article to learn more about the opportunities and challenges that beauty and consumer companies will face in 2022.