Practice Innovations: Post-pandemic predictions from Chief Marketing Officers in legalJune 4, 2021 – Media Mention
Greenberg Glusker Director of Marketing Sheenika Gandhi was quoted in Thomson Reuter's article "Practice Innovations: Post-pandemic predictions from Chief Marketing Officers in legal." The article discusses what the scope of client engagement and business development will look like in a hybrid, post-pandemic world.
“We have taken this opportunity to re-focus on maximizing each of the limited events and sponsorships we participate in,” said Sheenika Gandhi, Director of Marketing for Greenberg Glusker. “This gives us more time to spend strategizing engagement, sending personal invites to clients and referral sources, and promoting the event through various marketing channels. After the event, we better evaluate our processes, give individual attention to our attorneys, and send meaningful communications to our clients.”
Read the full article here.