Should marketers ask harder questions of their brand safety and ad verification partners?

Peter Jackson, Counsel in the Intellectual Property & Technology Group, was featured in Digiday, discussing how marketers are reassessing their ad verification partnerships amid concerns about ad placements on questionable websites and increased regulatory attention.

Excerpt:

Media lawyer Peter Jackson, a counsel at law firm Greenberg Glusker, told Digiday: “From the reporting, the inquiry seems to stem from the government’s own interest in ensuring its ads don’t run against objectionable content, as opposed to a broader inquiry into these services as a whole.”

Resources

• Digiday