The Court of Public Opinion: Best Practices for Attorneys in High-Profile or Crisis SituationsJuly 2014 – Article
Andrew M. Apfelberg is a corporate and finance attorney at Greenberg Glusker for middle-market companies throughout the United States. He acts as their outside general counsel and advises them in significant transactions such as mergers and acquisitions, private equity and other financings, joint ventures, and licensing. He is the President Emeritus of the Association for Corporate Growth (ACG) Los Angeles Chapter.
This article will explore the importance of a well-conceived crisis plan, the importance of early detection when navigating the non-legal issues surrounding a crisis, and the key guiding principles that will help with assessing the crisis and then activating the crisis plan.
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