Providing insights that make an impact.

Andrew Apfelberg, branding and licensing partner at Greenberg Glusker, said the volume of deals has swelled because the marketplace is more crowded and competitive and companies are hungry to grab ever-more market share. Deals also add value to the companies involved. “From a transactional perspective, brand licensing deals can greatly enhance interest and valuations for financings and acquisitions,” Apfelberg said.