Sheenika S. Gandhi

Greenberg Glusker announced today the launch of a refreshed brand identity that reflects the firm’s enduring commitment to its people, its clients, and its legacy. The new brand captures what has defined Greenberg Glusker for more than 65 years: a people-first culture, exceptional work, and meaningful relationships that drive results.

The updated identity introduces a modern visual system and a refined expression of the firm’s positioning—driven by results, powered by people, and led by legacy. Together, these elements communicate its storied history and continued evolution.

“Our new look represents the next chapter for Greenberg Glusker," said Bob Baradaran, Managing Partner. "It reflects the strength of our culture, the exceptional work our lawyers deliver, and our continued focus on creating opportunity for our clients and our people.”

“A rebrand is one of the most meaningful updates a firm can make, especially with 65 years of legacy to work with,” said Sheenika Gandhi, Chief Marketing Officer. "We built this identity to honor the firm’s history and vision of what's to come. It is a story of deep roots, exceptional talent, and an unwavering commitment to clients."

Since its founding, Greenberg Glusker has grown into a full-service law firm recognized for delivering strategic counsel and unmatched results to businesses, entrepreneurs, and individuals. Throughout that growth, the firm has remained guided by a philosophy centered on partnership—working closely with clients to anticipate challenges and deliver practical solutions.

The refreshed brand reflects how the firm approaches its work today: combining deep legal experience with an entrepreneurial mindset and a collaborative culture that empowers lawyers to think strategically and act decisively on behalf of their clients.

The new brand will be introduced across the Greenberg Glusker website, office, communications, and digital platforms in the coming weeks. It signals the next chapter in the firm’s evolution while honoring the legacy that has defined it for more than six decades.

“As we look ahead, our focus remains the same,” said Baradaran. “Helping our clients navigate complexity and achieve meaningful results.”

Greenberg Glusker has also released a brand video to accompany the launch and bring the new identity to life.