Sheenika S. Gandhi

Chief Marketing Officer
Ph. 310-785-6864
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Thought Leadership

PUBLICATIONS

  • How Law Firm Associate Professional Development and Marketing Can Be Intertwined, JD Supra Perspectives (Oct. 2023)
  • Unlocking Success in Legal Marketing: Key Lessons From a Law Firm CMO, Legal Marketing Association Strategies & Voices Magazine (Jul. 2023)
  • Driving DEI Change in a Law Firm, JD Supra Perspectives (Jun. 2023)
  • Infographic: Tech Tools for Firms on a Budget, Legal Marketing Association Strategies & Voices Magazine (Jun. 2022)
  • 10 Tips to Forge Ahead with Diversity and Inclusion Efforts, Legal Marketing Association Strategies Magazine (Jul. / Aug. 2020)
  • California Minority Counsel Program (CMCP) Annual Business Conference 2018 – Recap of Recaps, Diversity Matters in the Legal Profession Newsletter (Jan./Feb. 2019)
  • Pro Bono Projects in Law Firms: A Noble Business Development Strategy, JD Supra Perspectives (Jul. 2018) (among top 10 authors in JD Supra’s “Year in Law Firm Marketing Perspectives – Popular Reads in 2018)
  • Twenty-First Century Marketing: Ethical Pitfalls and Practical Pointers for Attorneys Promoting Themselves on Social Media, Nevada Lawyer, Vol. 26, Issue No. 6 (Jun. 2018)
  • Top 10 Tips to Getting the Most Out of Your Events and Sponsorships, LMA West Region Newsletter (Jan. 2018)
  • 5 Lessons Learned from the LSSO RainDance Conference - Strategies to Grow Your Business, LinkedIn (Jun. 2016)
  • How Top Law Firms Rank in their Use of Social Technology, Legal Marketing Association Strategies+ (Jun. 2015)
  • Lawyers: Remove "Specialties" from Your LinkedIn Profile...Now., LinkedIn (Jun. 2014)
  • Which Business Development Activity Is Best For You?, JD Supra Perspectives (Mar. 2014)
  • The power of SlideShare: 6 features to enhance your legal marketing, Jaffe PR Guest Blog Post (Feb. 2013)

SPEAKING ENGAGEMENTS

  • Google Analytics 4 & Maximizing Your Content, LMA Tech West Conference (Nov. 2023)
  • Zoom Etiquette, LinkedIn & Generative AI for Business Development, Greenberg Glusker LLP Internal Training (Oct. 2023)
  • Unlocking Success on LinkedIn: A Guide for Young Lawyers, World Law Group (WLG) beyond borders '23 (Jul. 2023)
  • Branding For Attorneys: What You Did Not Learn in Law School About Social Media, Public Relations, and Business Development, California Lawyers Association (Jun. 2023)
  • Utilizing Generative AI in Legal Marketing, Legal Marketing Association (LMA) - Southern California (Jun. 2023)
  • 6th Annual CMO Forum, Legal Marketing Association (LMA) - Los Angeles (Jun. 2023)
  • Law Firm PR On a Shoestring Budget, Legal Marketing Association (LMA) Webinar (Dec. 2022)
  • Best Practices in Traditional, Virtual & Social Networking, Association of Intellectual Property Firms (AIPF) 2022 Annual Meeting (Sept. 2022)
  • Free or Almost Free Tech Tools (That You Can’t Live Without), Legal Marketing Association Tech West Conference (Apr. 2022) 
  • The Legal Business Gambit: Strategically Growing Your Client Base Using Business Development Technology Tactics, Legalweek(year) 2021 (Jul. 2021)
  • Why a Mailing List and Proper Messaging Is Crucial for Business Development, Primerus Western, Southern, Northeast, and Midwestern Regional Retreats (Feb. and March 2021)
  • Technology-driven marketing strategy is the key to riding out the economic storm, International Bar Association "Virtually Together" Conference (Nov. 2020)
  • How to Pursue and Develop BD Opportunities & Strategies in the Virtual Environment, World Law Group Fall e-Conference (Nov. 2020)
  • Power Through Numbers: Communicating the ROI of Common Marketing and Business Development Activities, Legal Marketing Association Annual Conference (Oct. 2020)
  • Top 10 Tips for LinkedIn, Greenberg Glusker LLP Internal Training (May 2020)
  • Update your website bio – best practices to include, Primerus Marketing Section Call (Apr. 2020)
  • Startup Legal Marketing: Tools and Lessons Learned in Running a Marketing and BD Department, Legal Marketing Association Annual Conference, Atlanta, GA (Apr. 2019)
  • 21st Century Marketing - Practical Ammunition and Ethical Landmines, State Bar of Nevada Family Law Annual Symposium, Las Vegas, NV (Dec. 2018); and Payne & Fears Internal CLE Training, Irvine, CA (Aug. 2017)
  • Key Performance Indicators for Law Firms, Legal Marketing Association Continuing Marketing Education Conference, Los Angeles, CA (Sept. 2018)
  • Diversity and Inclusion in the Workplace, Young Jains of America Convention, Chicago IL (Jul. 2018)
  • LMA Annual Conference Recap, Legal Marketing Association - Southern California Chapter, Irvine, CA (Apr. 2018)
  • Need A Marketing Plan? Payne & Fears Internal CLE Training, Irvine, CA (Mar. 2017)
  • Social Media for Legal Marketers, BeaconLive Webinar Series (Sept. 2015)
  • LinkedIn for Business Development, Bruins Professionals Orange County Chapter, Irvine, CA (Jun. 2015)
  • Maximizing Your LinkedIn Profile, Knobbe Martens Training for 150+ attorneys, Irvine, CA (Aug. 2014)
  • LinkedIn Best Practices: Privacy and Settings, Knobbe Martens Training for 150+ attorneys, Irvine, CA (Jun. 2014)
  • Low-cost and time-efficient online applications for tracking web statistics, Legal Marketing Association Technology Conference West, San Francisco, CA (Oct. 2013)

INTERVIEWS