Sheenika S. Gandhi

Director of Marketing
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Thought Leadership

PUBLICATIONS

  • California Minority Counsel Program (CMCP) Annual Business Conference 2018 – Recap of Recaps, Diversity Matters in the Legal Profession Newsletter (Jan./Feb. 2019)
  • Pro Bono Projects in Law Firms: A Noble Business Development Strategy, JD Supra Perspectives (Jul. 2018) (among top 10 authors in JD Supra’s “Year in Law Firm Marketing Perspectives – Popular Reads in 2018)
  • Twenty-First Century Marketing: Ethical Pitfalls and Practical Pointers for Attorneys Promoting Themselves on Social Media, Nevada Lawyer, Vol. 26, Issue No. 6 (Jun. 2018)
  • Top 10 Tips to Getting the Most Out of Your Events and Sponsorships, LMA West Region Newsletter (Jan. 2018)
  • 5 Lessons Learned from the LSSO RainDance Conference - Strategies to Grow Your Business, LinkedIn (Jun. 2016)
  • How Top Law Firms Rank in their Use of Social Technology, Legal Marketing Association Strategies+ (Jun. 2015)
  • Lawyers: Remove "Specialties" from Your LinkedIn Profile...Now., LinkedIn (Jun. 2014)
  • Which Business Development Activity Is Best For You?, JD Supra Perspectives (Mar. 2014)
  • The power of SlideShare: 6 features to enhance your legal marketing, Jaffe PR Guest Blog Post (Feb. 2013)

SPEAKING ENGAGEMENTS

  • Top 10 Tips for LinkedIn, Greenberg Glusker LLP Internal Training (May 2020)
  • Update your website bio – best practices to include, Primerus Marketing Section Call (Apr. 2020)
  • Startup Legal Marketing: Tools and Lessons Learned in Running a Marketing and BD Department, Legal Marketing Association Annual Conference, Atlanta, GA (Apr. 2019)
  • 21st Century Marketing - Practical Ammunition and Ethical Landmines, State Bar of Nevada Family Law Annual Symposium, Las Vegas, NV (Dec. 2018); and Payne & Fears Internal CLE Training, Irvine, CA (Aug. 2017)
  • Key Performance Indicators for Law Firms, Legal Marketing Association Continuing Marketing Education Conference, Los Angeles, CA (Sept. 2018)
  • Diversity and Inclusion in the Workplace, Young Jains of America Convention, Chicago IL (Jul. 2018)
  • LMA Annual Conference Recap, Legal Marketing Association - Southern California Chapter, Irvine, CA (Apr. 2018)
  • Need A Marketing Plan? Payne & Fears Internal CLE Training, Irvine, CA (Mar. 2017)
  • Social Media for Legal Marketers, BeaconLive Webinar Series (Sept. 2015)
  • LinkedIn for Business Development, Bruins Professionals Orange County Chapter, Irvine, CA (Jun. 2015)
  • Maximizing Your LinkedIn Profile, Knobbe Martens Training for 150+ attorneys, Irvine, CA (Aug. 2014)
  • LinkedIn Best Practices: Privacy and Settings, Knobbe Martens Training for 150+ attorneys, Irvine, CA (Jun. 2014)
  • Low-cost and time-efficient online applications for tracking web statistics, Legal Marketing Association Technology Conference West, San Francisco, CA (Oct. 2013)

INTERVIEWS

  • Interview with Susan Freeman (Freeman Means Business) for Wonder Woman Podcast (Mar. 2019)
  • Interview with Sharon Berman (Berbay Marketing & PR) for Law Firm Marketing Catalyst Podcast, Episode 20: The Steady Approach to Firm-Wide Changes (Nov. 2018)
  • Interview with David Ackert (Ackert Advisory) for The Market Leaders Podcast, Episode 9: Introducing New Technology to a Law Firm (Jun. 2017)