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Celebrity Endorsements: Priya Sopori Discusses Legal Landscape with Blunt Business Podcast

Cannabis Group Co-Chair Priya Sopori was a guest on the Blunt Business podcast with Jorge Hermia on Cannabis Radio.

Celebrity endorsements are a popular marketing tool for brands seeking to gain wide attention from targeted consumers in a relatively short period of time. Within federally regulated industries, these endorsement deals are often straightforward. Priya discussed the ever-changing legal landscape of trademark and copyright enforcement to the possible perils of associating a cannabis brand with an already iconic image.

Listen to this podcast on Cannabis Radio and Spotify.