Celebrity Endorsements: Priya Sopori Discusses Legal Landscape with Blunt Business Podcast
Cannabis Group Co-Chair Priya Sopori was a guest on the Blunt Business podcast with Jorge Hermia on Cannabis Radio.
Celebrity endorsements are a popular marketing tool for brands seeking to gain wide attention from targeted consumers in a relatively short period of time. Within federally regulated industries, these endorsement deals are often straightforward. Priya discussed the ever-changing legal landscape of trademark and copyright enforcement to the possible perils of associating a cannabis brand with an already iconic image.