Apple Objects to ‘Apple-Man’ Trademark for Ukrainian Indie Film

February 1, 2022Media Mention
The Hollywood Reporter

Jesse Saivar, chair of the Intellectual Property & Technology Group, recently shared his legal perspective with The Hollywood Reporter regarding a trademark dispute over the upcoming film "Apple-Man," in which Apple claims that it is a violation of the Lanham Act. Jesse shares that "no one can have exclusive right to a descriptive word." 


“If I’m trying to title something that refers to apples, how can I do that if I can’t use the word ‘apple’ in the title?” he posits. But, Saivar continues, “It gets complicated because [Moskalenko] wants to get involved in content and Apple is involved in the content world.”

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