Artificial Intelligence

AI models are being developed and integrated into content development, production, distribution, marketing, and monetization channels at an incredible pace, while fundamental questions regarding copyright, privacy, and economic risk remain unresolved.

As a go-to law firm at the intersection of entertainment, technology, and media, we represent content creators, production companies, streaming platforms, and technology providers in navigating the regulatory, intellectual property, and commercial risks of generative AI technologies.

Leadership in Technology

Since the emergence of Los Angeles’ tech boom, Greenberg Glusker has helped clients embrace cutting-edge technologies while managing risk. Our lawyers have a deep understanding of the technology that powers AI, including generative models, machine learning, neural networks, and other data-driven tools. By translating technical complexities into business-aligned legal strategies, we unlock the power of AI for our clients while mitigating legal exposure.

Deep Roots in Entertainment

While we have a deep understanding of the technology driving the AI boom, we’re not a Silicon Valley firm – and that’s our strength. Based in the entertainment capital of the world, our lawyers are fluent in the language of the entertainment industry and how it operates. We understand how business gets done and can help clients navigate the challenges that emerge when an industry long protective of its IP embraces transformative technologies like generative AI.

Protecting the Value Chain

Our lawyers craft legal frameworks that protect the entire value chain by clearly defining ownership, managing liability, and addressing licensing and distribution risks. We are adept at navigating the complexities that can arise from the often-conflicting expectations of technology providers, content creators, studios, and distribution platforms.

Key Services

• Advise on mergers, acquisitions, financings, joint ventures, and other high-value transactions that involve AI technologies.
• Guide clients on the formation of internal AI committees to balance innovation with risk.
• Negotiate AI model-training license and data access agreements on behalf of content owners, with careful attention to copyright and privacy law considerations.
• Advise content creators on “best practices” to ensure their work product is not exploited without permission.
• Support AI platforms in launching disruptive new products while maintaining regulatory compliance
• Negotiate IP licensing agreements and ensure that contracts – whether for content or AI technology – clearly define risks, rights and responsibilities.
• Advise AI platforms on licensing strategies, making sure that both the client’s own technology and the data created or used by these platforms are protected.
• Assist content creators in navigating the complex IP issues presented when integrating and/or exploiting content generated by AI.
• Develop and implement integrated frameworks to comply with state, federal, and international regulations, including standards like the NIST AI Risk Management Framework, the EU AI Act, and privacy laws like BIPA, CUBI, and GDPR.
• Develop governance policies that encourage innovation while reducing risk.
• Structure agreements that outline data ownership, licensing, usage rights, terms of use, and privacy policies for AI platforms.