Media Mention
Epic Games moves to block Fortnite creator from trademarking ‘Edit Pump Wars’
GamesBeat
Intellectual Property & Technology Group Chair Jesse Saivar spoke with GamesBeat about trademark protection in the gaming industry, weighing in on Epic Games' opposition to Fortnite creator Hive Studios' attempt to trademark the term "Edit Pump Wars.”
Excerpts:
“This is only about the name; it has nothing to do with what you can do within the game,” said Jesse Saivar.
“Epic is making the argument that the term ‘Edit Pump Wars’ is just describing a type of game that can be made.”
“The association always goes back to Epic, and that’s exactly what trademarks are meant to protect,” he said.
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